Blog

Below is the work. The brief. The company. The metric it moved. Click any card to read the full case study, with the resident's process, the hi-fi screens, and the data

May 12, 2026

Teardown: how a fintech cut KYC drop-off by 41%

A five-step verification flow was bleeding 30% of users at document upload. Here's the single structural change that recovered most of them.

April 28, 2026

The retention loop most designers are never taught

Acquisition is vanity. Retention is the business. If you can't draw your product's loop on a napkin, you don't understand it yet.

April 10, 2026

Why your A/B test is lying to you

Underpowered tests and early peeking produce false wins that evaporate in production. How to read a test like a growth designer.

March 22, 2026

Teardown: the onboarding rebuild that doubled week-one activation

A high-value feature sat three taps deep, and most users never found it in week one. The fix wasn't a tooltip.

March 5, 2026

Growth design vs. UI design: the difference that gets you hired

UI design makes the screen look right. Growth design makes the number move. In 2026, startups are short on the second kind.

February 18, 2026

Teardown: a D2C loyalty surface that isn't a points program

Points programs train users to wait for discounts, not to love the product. Here's the status-and-story surface that replaced one.