This teardown covers a product where a high-value feature sat three taps deep, and most new users never reached it in week one. The fix wasn't a tooltip. It was rebuilding onboarding around the user's first-session intent, so the feature surfaced exactly when it was relevant.
Contextual nudges beat generic product tours almost every time, because they respect what the user is already trying to do. Week-one activation nearly doubled. Onboarding isn't a tour of your product. It's the shortest path to the user's first real win.
